The specific USDA-certified brands that have teamed up with the Organic Consumers Association to file the official complaint are Dr.
After pressing the USDA to exert more sway over standards in the cosmetics industry, the OCA took its campaign a step further by instigating a consumer boycott of deceptively labeled brands. Its overarching goals are "health, justice, sustainability, peace, and democracy." In the past few years, this group has waged a "Coming Clean" campaign to educate the public about deceptive labeling practices in face and body products. Could this be the dawning of a new era when organic consumers are no longer ripped off?įirst, a bit of background: The Organic Consumers Association (OCA) is a non-profit organization representing the interests of American consumers who purchase organic products. At the same time, a new lawsuit has been filed in federal court, taking aim at companies in violation of the false advertising clause of the Lanham Act. The band of certified organic brands along with the Organic Consumers Association are requesting a federal investigation into the ambiguous labeling practices of thirteen mainstream so-called organic brands. In advertising, labeling, and marketing products as organic when in fact they are not, these cosmetics manufacturers have been given the final slap on the wrist for hoodwinking reasonable consumers.
Last week, the Organic Consumers Association and a select group of organic personal care brands filed an official complaint with the USDA against manufacturers that have been falsely promoting beauty and grooming products as "organic." The legal basis of their complaint is that these operations are in violation of the Organic Foods Production Act of 1990 and the National Organic Program.
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